Technology, Life Sciences, and Services companies share a common need for an incisive, pragmatic approach to sales, business development and marketing.

ASYS Partners was formed to deliver a new kind of value to leading-edge companies. As company leaders ourselves for more than a decade, plus half-again as much time consulting to technology, life sciences and services companies, we understand the pressures and everyday challenges that executive teams face. We have structured our offerings to deliver the most value in the shortest possible timeframes, which enable our clients to clearly articulate their value to customers, prospects, partners, analysts, and investors, be noticed in a noisy market, and win more business.

Yesh and Andy have worked together for more than a decade, as co-executive leaders and co-founders (Business Development/Marketing) at the venture-backed startups, Applicast, RedKlay, and Edge Dynamics, and as consultant/client at ISGN and Persistent. As friends and colleagues for many years, they share similar business philosophies, centered on value creation, high ethical standards, and process excellence.

As a virtual agency, we draw on a pool of talented, senior Silicon Valley-based resources from specialties such as public relations and communications, sales training, creative, design, web development, SEO/SEM,  media buying, and event planning and management, printing and packaging, among others. In addition, we draw on our offshore partners in India and other locations, when appropriate, to keep costs low and value high. We have learned over the years where, when, and how to leverage offshore resources to optimize value.

TEAM

Yesh Subramanian (YS)

Yesh brings a combination of strategy consulting, business development, sales and marketing with nearly 25 years of experiences across several verticals. His passion is developing strategies that create and drive demand. He specializes in serving both product and services companies with a particular focus on Outsourcing, Technology and Software-related firms, as well as those in Life Sciences. His leadership experience has focused on sizing and breaking-open US markets for new entrants, rapid methods for building a sales funnel and growing demand, and establishing channel partnerships that scale. He accomplishes this by leverage leading-edge marketing tools & technologies to meet financial objectives.

His experiences include senior positions in Sales, Marketing, and Market Development. Recently, he was SVP Life Sciences & Healthcare at Persistent Systems, following his initial role building Marketing as Chief Marketing Officer at Persistent Systems, one of the leaders in outsourced software product development. Previously, Yesh was SVP Marketing & Business Development at ISGN, a leading Mortgage KPO provider; Interim VP Marketing at Applied Strategies, focused on consulting to Global Health; VP Business Development at Edge Dynamics (now iMany); and VP Business Development for Applicast, one of the first ASPs, delivering Siebel and SAP to customers on demand. Yesh also brings 7 years of strategy management consulting while at Strategic Decisions Group, focused on market growth for Fortune 500 clients in the Transportation, Life Sciences, and Financial Services industries. Yesh holds an MBA from the Graduate School of Business at Stanford and an MS & BS in Engineering from Harvey Mudd College. Yesh also brings knowledge of working in India and Japan.

Andy Sayare (AS)

Andy is a senior business executive with nearly 25 years of leadership experience at technology companies. Andy helps accelerate the growth of technology companies as an interim VP of Marketing and through strategic project work with a focus on product marketing, messaging and positioning. A few of Andy’s recent projects include messaging and sales tool creation for new products for Salesforce.com; website, collateral creation, and demand generation programs to help re-launch Ramco Systems; messaging, validation and pipeline development of new vertical markets for a real-time BI software firm; messaging and identity for several channel organizations at Genentech; and messaging positioning and collateral development for MajescoMastek, an insurance-industry software provider. 

Prior to consulting, Andy served as co-founder and Vice President of Marketing of OuterHarbor (now iMany), a venture-backed startup that delivers channel commerce management solutions to manufacturers. Andy also served as Vice President of Marketing for RedKlay Solutions (now Microsoft), an eCommerce platform provider for manufacturers.  Andy served as both Vice President of Marketing and Director of Technical and Product Marketing for Applicast (now ACS), an Application Service Provider. Prior to Andy’s marketing roles, he was Director of Business Solutions for SDG, a strategy consulting firm, and Director of Advisory Services for DSCI (now IBM), a systems integrator and application service provider. Andy holds a B.S. degree in Information Systems Management from USF.

For more information about how we could help you with your Sales, Business Development, or Marketing objectives, please email us at info@asyspartners.com